Strategist, author of Microtrends, and Harvard alumnus shares insights on unicorn trends, global shifts, and investor sentiment.
Mark Penn, Harvard alumnus, renowned strategist, author of Microtrends, and Chairman & CEO of Stagwell, will headline a Fireside Chat at the HAE Startup World Cup Regional on September 12 at Harvard Medical School. The conversation will be moderated by his Harvard classmate, Bill Reichert, Partner at Pegasus Tech Ventures.
Penn’s groundbreaking work decoding “microtrends” has helped leaders anticipate major market shifts by spotting small but powerful behavioral changes. In this candid conversation, he will unpack the signals founders can use to make smarter product, pricing, and go-to-market decisions.
Microtrends fueling tomorrow’s unicorns
Global market shifts that open - or close - growth doors overnight
Funding climate & investor sentiment and how they’re rewriting the rules of scale
“Bringing Mark to the HAE Startup World Cup Regional puts a spotlight on the practical side of trend-spotting and how to turn signal into strategy,” said Regina Ryan, President of Harvard Alumni Entrepreneurs. “Founders will walk away with a sharper lens on where demand is moving and how to position for it.”
“Great founders are great pattern recognizers,” added Bill Reichert of Pegasus Tech Ventures. “Mark’s insights translate directly into decisions that get you funded and keep you growing.”
About the HAE Startup World Cup (Sept 12)
The HAE Startup World Cup Regional will showcase twelve Harvard alumni-founded startups, each competing for the chance to advance to the Startup World Cup Grand Finale in Silicon Valley, where they will vie for a $1 million investment prize from Pegasus Tech Ventures. Alongside the competition, the program will feature a Fireside Chat with Harvard alumnus Mark Penn, and a post-event networking reception with founders, investors, and industry leaders. For those unable to attend in person, a global livestream will make the event accessible worldwide.