Move beyond generic content and start telling stories that actually matter in your industry.
Join us for a free sneak peek of the Thought Leadership Writing Incubator, now in its 7th season. Led by writer and founder Rhea Wessel, this 10-week program equips subject-matter experts with the skills and structure to craft compelling stories rooted in their own expertise.
What’s this session about?
It’s not a webinar. It’s a working preview. You’ll get a taste of the incubator’s approach—how it helps people like you move from “I should write about this” to publishing articles that open doors, spark client conversations, and position you as a go-to expert.
In this session, we’ll cover:
How to stop writing content that sounds like it came from a white paper factory
How to uncover and shape your best ideas into meaningful stories
The structure and support the incubator provides—from the initial Boot Camp to one-on-one story coaching
Whether you’ve published before or are starting from scratch, this is your chance to see how real thought leadership writing works—inside a program that’s helped experts across sectors write with more clarity, confidence, and credibility.
Free to attend. Bring your curiosity—and a few story ideas.
Learn more about the Thought Leadership Writing Incubator, starting October 8th!
Limited to 25 participants on a first come first serve basis, so enroll today!
About Rhea Wessel
Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership. Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas. As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries.Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs.Her book, Write Like a Thought Leader, was published in 2022 and is available in bookstores and from online booksellers. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available late 2025.