Move beyond generic content and start telling stories that actually matter in your industry.
Join us for a free sneak peek of the Thought Leadership Writing Incubator, now in its 7th season. Led by writer and founder Rhea Wessel, this 10-week program equips subject-matter experts with the skills and structure to craft compelling stories rooted in their own expertise.
What’s this session about?
It’s not a webinar. It’s a working preview. You’ll get a taste of the incubator’s approach—how it helps people like you move from “I should write about this” to publishing articles that open doors, spark client conversations, and position you as a go-to expert.
In this session, we’ll cover:
How to stop writing content that sounds like it came from a white paper factory
How to uncover and shape your best ideas into meaningful stories
The structure and support the incubator provides—from the initial Boot Camp to one-on-one story coaching
Whether you’ve published before or are starting from scratch, this is your chance to see how real thought leadership writing works—inside a program that’s helped experts across sectors write with more clarity, confidence, and credibility.
Free to attend. Bring your curiosity—and a few story ideas.
Learn more about the Thought Leadership Writing Incubator, starting October 8th!
Limited to 25 participants on a first come first serve basis, so enroll today!
About Rhea Wessel
Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership. Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas. As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries.Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs.Her book, Write Like a Thought Leader, was published in 2022 and is available in bookstores and from online booksellers. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available late 2025.
Paid Membership is open to Harvard alumni, current faculty, and staff. Student Membership is open to current Harvard students only. Affiliate Membership is a non-Harvard membership open to qualified entrepreneurs and investors.