Thought Leadership Writing Incubator (Fall ’25) is an immersive program designed to help professionals craft compelling narratives that inspire, inform, and influence.
Over ten weeks, you’ll refine your thought-leadership niche, frame and draft impactful stories, and experiment with generative AI to mine audience insights, streamline editing, and sharpen your voice.
Through expert guidance, peer feedback, and hands-on writing exercises—including dedicated AI breakout sessions—you’ll develop a unique style, create high-impact content, and learn how to strategically position your ideas to make a lasting impression.
By the end, you’ll walk away with polished articles, reusable AI-driven frameworks, and the confidence to lead conversations in your industry.
Limited to 25 participants.
key topics
FINDING YOUR VOICE & DEFINING YOUR NICHE: Explore what makes your perspective unique and identify the key themes that position you as a thought leader in your industry
CRAFTING COMPELLING NARRATIVES: Learn storytelling techniques to create engaging and impactful content that resonates with your audience and drives your message home.
STRATEGIC CONTENT PLANNING & AMPLIFICATION: Develop a content strategy that aligns with your goals, from ideation to execution, and discover tools to expand your reach and visibility.
PUBLISHING & BUILDING AUTHORITY: Gain insights into pitching to publications, and leveraging your content to establish credibility and influence in your field.
STARTS: Oct 8th
LENGTH: 10 Weeks
FORMAT: Self-paced + Live Office Hours
OFFICE HOURS: Every Wednesday 1:00-2:30PM ET
Two Wednesdays from 11:30am-2:30pm ET for Story Bootcamp
OFFERED: Twice a year Winter & Fall
PRICE
HarvardAE Members $399
Non Members $499
Does not include transaction fees. No refunds.
Who should TAKE THIS COURSE
Aspiring Thought Leaders
Why: Refine your voice, craft impactful narratives, and position yourself as an authority in your field.
Entrepreneurs& Change-Makers
Why: Learn to craft compelling narratives that amplify your vision, establish your authority, and create lasting impact.
Subject Matter Experts & Leaders
Why: Learn to translate your expertise into accessible, impactful content while strengthening your leadership presence.
FEATURES
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Learn from accomplished thought leaders and writing professionals who share their insights on crafting powerful messages.
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Participate in interactive workshops to create articles with personalized feedback from peers and coaches to refine your message.
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Renowned speakers in the Thought Leadership world.
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Get tailored advice from coaches and peers to sharpen your writing and effectively convey your ideas.
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Build a roadmap to align your content with your personal brand, professional goals, and target audience.
instructor
Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership. Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas. As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries. Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs. Her book, Write Like a Thought Leader, was published in 2022 and is available in bookstores and from online booksellers. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available in late 2025.