< Back to Courses

Startup Equity Essentials gives founders a clear, practical foundation for understanding how ownership really works—so you can structure your company wisely, protect long-term value, and get investor-ready. This course breaks down equity without the jargon, helping you make smart decisions about formation, ownership, compensation, and dilution as you grow. Whether you’re hiring your first team member or preparing for your first raise, you’ll learn the essential tools to manage equity with confidence.

key topics

EQUITY FUNDAMENTALS
— Craft a solid equity foundation—share classes, founder splits, vesting structures, and the early decisions that shape long-term control and value.

STRATEGIC CAP TABLE MANAGEMENT
— Build, track, and evolve a cap table that supports smart decision-making, models dilution clearly, and grows with your company.

INCENTIVE STRUCTURES FOR TALENT AND ADVISORS
— Design high-impact equity packages—options, RSUs, RSAs, and performance incentives—that attract top talent and keep teams aligned.

INVESTOR READY EQUITY STRUCTURE
— Prepare your equity setup to withstand investor scrutiny, avoid common red flags, and position your company for a smoother, more successful raise.

STARTS: Oct 28th

LENGTH: 3 Weeks

FORMAT: Live Office Hours

OFFICE HOURS: Wednesday 12 - 1 PM ET

OFFERED: Once a year

PRICE
HAE Members $399

Non Members $499

Subscription Eligible

Does not include transaction fees. No refunds.

Enrollment opens soon

Who should TAKE THIS COURSE

founders & CO-FOUNDERS

Why: To set up ownership correctly from day one and protect long-term control and value.

Startup Operators, CFOs & Business Leads 

Why: To manage equity, model dilution, and support fundraising with clarity and accuracy.

Early Team Members & Advisors

Why: To understand how equity works, what fair compensation looks like, and how their ownership can grow over time.

Features

  • A comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, case studies, and interactive group discussions. This immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.

  • This course emphasizes the power of peer learning through collaborative sessions. Engage fellow entrepreneurs, exchange insights, tackle challenges, and refine strategies in real time. Build a supportive network of like-minded professionals to help you succeed long after the program concludes.

  • This course features expert guest speakers who bring real-world experience and deep industry insights to the table. You’ll gain valuable perspectives on navigating challenges, seizing opportunities, and achieving success. These sessions provide a unique chance to ask questions and connect with leaders who have excelled in their fields.

  • You’ll gain exclusive access to a dedicated learning portal, where all course resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings and content and apply what you've learned at your own pace.

  • Our 30- and 60-day check-ins help you stay accountable, refine your strategy, and ensure your plan is turning into measurable traction.

All purchases are final and non-refundable; please review course details before buying.
To ensure the highest-quality experience, we reserve the right to adjust or substitute courses as needed.