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Pricing & Monetization gives founders and early operators the frameworks, tools, and experiments they need to turn pricing into a strategic growth lever—not a last-minute guess. In this course, you’ll learn how to define customer value, select the right pricing model, run rapid tests, and use data to optimize conversion, retention, and revenue. You’ll leave with a founder-ready playbook to refine your packaging, validate your pricing decisions, and confidently communicate value to customers and investors.

This course is part of our 2026 Subscription Program.

key topics

FOUNDATIONS OF STARTUP PRICING STRATEGY
— Understand value-based pricing, willingness-to-pay signals, competitive anchors, and the behavioral economics that shape customer decisions.

DESIGNING PRICING MODELS
— Learn how to structure tiers, bundles, and usage-based models that aligns with customer segments and boosts revenue potential.

RUNNING FAST PRICING EXPERIMENTS
— Use testing frameworks to validate hypotheses quickly, analyze sensitivity, and iterate based on real customer behavior—not assumptions.

MONETIZATION LEVERS FOR GROWTH
— Explore strategies that increase lifetime value, expansion revenue, retention, and deal size while reducing friction in the buying journey.

STARTS: TBD

LENGTH: 3 Weeks

FORMAT: Self-paced + Live Office Hours

OFFICE HOURS: TBD

OFFERED: Once a year

PRICE
HAE Members $399

Non Members $499

Subscription Eligible

Does not include transaction fees. No refunds.

2026 Subscription

Who should TAKE THIS COURSE

ENTREPRENURES & founders

Why: To build a pricing strategy that reflects true customer value and supports predictable, scalable revenue growth.

Non-sales leaders & operatorss 

Why: To understand how pricing influences buying behavior, margins, and product decisions so you can drive smarter business outcomes.

Go-to-market & customer-facing leads

Why: To position and communicate value more effectively, improving conversion rates and expansion opportunities.

Features

  • A comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, case studies, and interactive group discussions. This immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.

  • This course emphasizes the power of peer learning through collaborative sessions. Engage fellow entrepreneurs, exchange insights, tackle challenges, and refine strategies in real time. Build a supportive network of like-minded professionals to help you succeed long after the program concludes.

  • This course features expert guest speakers who bring real-world experience and deep industry insights to the table. You’ll gain valuable perspectives on navigating challenges, seizing opportunities, and achieving success. These sessions provide a unique chance to ask questions and connect with leaders who have excelled in their fields.

  • You’ll gain exclusive access to a dedicated learning portal, where all course resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings and content and apply what you've learned at your own pace.

  • Our 60- and 180-day check-ins help you stay accountable, refine your strategy, and ensure your plan is turning into measurable traction.

All subscription purchases are final and non-refundable; please review course details before buying.
To ensure the highest-quality experience, we reserve the right to adjust or substitute courses as needed.