Most companies aren’t struggling to access AI.
They’re struggling to use it in a way that actually matters.

AI Tool for Small Buiness is built around a simple shift: moving from trying random AI tools to actually using AI in a way that works across your business.

Across four hands-on sessions, you’ll learn how to turn AI into a practical co-worker—one that understands your business context, integrates into your workflows, and produces outputs that are directly tied to execution and revenue.

We’ll focus on what SMBs actually need:

  • Reducing tool overload instead of adding to it

  • Turning messy, real-world business inputs into structured, usable outputs

  • Connecting AI directly to the functions that drive growth

By the end of this course, you won’t just have better prompts or more tools.

You’ll have a working system—one that makes AI useful, repeatable, and worth the time your team invests in it.

Week 1: Build Your AI Business Workspace: AI as a co-worker, not just a chatbot

The business problem. Small businesses are drowning in files, emails, half-finished docs, and ten unconnected tools. Before AI can help anyone, it needs business context — and most businesses don't have a structured place to give it. You will learn:

  • Chat vs agentic work

  • Setting up cowork

  • Projects & memory

  • Connecting tools

  • Brand voice & instructions

  • File organization, Summarization workflows

Week 2: GTM, Revenue Strategy & Positioning: Turn scattered ideas into a clear go- to-market plan

The business problem. Most founders have a product, service, or program — but struggle to define the target customer, message, channel, and offer with enough sharpness for AI to actually help.

You will learn:

  • Customer segmentation

  • Competitive analysis

  • Positioning & gaps

  • Value prop sharpening

  • Revenue scoring

  • 30-day GTM tests

  • Warm vs cold strategy

Week 3: Build Your AI Creative Studio: Move from idea to finished creative — using the new AI design, video, and prototyping stack

The business problem. SMBs know what they want to say but lack the time, design resources, or creative production capacity to make high-quality marketing materials quickly.

The creative stack:

  • Lovart

  • Google Stitch

  • Replit

  • HeyGen + Hyperframes

  • Synthesia

  • Google Flow

Week 4: Sales, Distribution & Engagement: Get the right message to the right people — and keep momentum after the first touch

The business problem. SMBs often create decent marketing assets but struggle with distribution. They lack a clear list strategy, channel plan, outreach sequence, follow-up process, or engagement system. AI can help — but only if it's pointed at relationships, not volume.

You will learn:

  • Audience segmentation

  • Channel planning

  • Multi-touch sequences

  • Persona personalization

  • Warm-intro plays

  • Engagement loops

  • Follow-up systems

In Partnership with ForwardLane

About our Instructors

Nathan Stevenson

Jack Woerel