Understanding the Customer Journey decodes the customer journey and uncover the underlying motivations behind buying behavior. Through interactive modules, case studies, and practical exercises, participants will learn to identify key factors that influence customer choices, from psychological triggers to external market forces.
PRICE
HAE Members: $399
Non Members: $499
Does not include transaction fees. No refunds.
COURSE HIGHLIGHTS
ON-DEMAND BEGINNING MAR. 1
Length: 4 Weeks
Type: Self-paced + Live Office Hours
Live Office Hours: N/A
Paid Membership is open to Harvard alumni, current faculty, and staff. Student Membership is open to current Harvard students only. Affiliate Membership is a non-Harvard membership open to qualified entrepreneurs and investors.