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Accenture's AI Playbook for Thought Leadership
What does AI-powered thought leadership look like at one of the world's largest consulting firms — and what can you learn from it?
Accenture Research publishes more than one hundred thought leadership reports a year, driven by a global team of 300 researchers across 20 countries. Behind that output is a process that is increasingly shaped by AI — from how they identify trends and synthesize research, to how they develop content and get it in front of the right audiences.
Join us for a bonus session with Francis Hintermann, Global Research Executive Director at Accenture Research, as he pulls back the curtain on how one of the world's most prolific thought leadership operations is using AI — and what founders, entrepreneurs, and executives can borrow from that playbook, regardless of their size or resources.
In a presentation followed by Q&A, you'll learn:
How Accenture integrates AI across its thought leadership process — from research and trend identification to content development and distribution.
What separates high-impact thought leadership from noise — and how AI is both raising and complicating that bar.
The strategic lessons smaller companies and startups can draw from an enterprise-scale model — without the enterprise-scale resources.
Practical steps for building an AI-informed thought leadership strategy that creates real value for your audience and your business.
HAE Members: FREE
Non Members: $20
*Registration is not needed for our Thought Leadership Writing Incubator Fall ‘25 cohort
AI and Thought Leadership is part of the Thought Leadership Writing Incubator, in partnership with The Institute for Thought Leadership.
About Francis Hintermann
Francis is the Global Managing Director of Accenture Research, leading a worldwide team focused on emerging business and technology trends. With over 25 years of experience, he specializes in the strategic impact of AI and innovation and also serves as an Adjunct Professor of Corporate Strategy at Sciences Po.
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