Please note that the time listed is in CDT.
In celebration of Women’s Month, Harvard Alumni Entrepreneurs, Harvard Women in Defense, Diplomacy and Development (W3D), and Alumnae-i Network for Harvard Women (ANHW) are co-hosting two impressive businesswomen and entrepreneurs. Aleksandra Efimova, CEO of FLX Stretch, and Lisa Medalie, Founder of Dr Lullaby, bring their collective 40+ years of company-building experience to this special event. The session will feature a moderated conversation with our two guests, followed by an hour-long breakout session to discuss the challenges and opportunities that come with being a female entrepreneur.
HAE Members: Free
Current Harvard Students: $5
General Admission: $10
Guests’ Interests
Aleksandra Efimova:
How to turn a hobby and lifestyle into a company
How to scale a company
How to decide what new products, lines, or brands to offer
How to think about branding
How to think through funding
Key lessons for early-stage companies
Lisa Medalie:
How to go from idea to company to product launch
How to think through funding
How to grow a team
Challenges to launching a startup
Lessons learned for someone wanting to start
About Our Guests
Aleksandra Y. Efimova is CEO of FLX Stretch, Russian Pointe & 5.6.7.EIGHT Podcast. Aleksandra was born in St. Petersburg, Russian, and made America her home in 1993. She started her first company Russian Pointe at age 20 as an undergraduate student and grew it into a global premier dancewear brand. After acquiring Flexistretcher in 2019 Aleksandra has expanded product collection and introduced instructor certification to a complete brand of stretching, strengthening, and recovery – FLX. Additionally, she is VP of the US-Russia Chamber of Commerce and a Founding member of the HAE Chicago Chapter.
Lisa Medalie, PsyD, DBSM is the founder of DrLullaby, the first evidence-based sleep app, developed by a sleep doctor, to address sleep needs of all ages. Dr. Medalie is the Adult and Pediatric Insomnia Specialist at the University of Chicago. Dr. Medalie trained at Johns Hopkins, Harvard, and UCSD. She is co-author of the published book Putting Sleep Problems to Bed, Solutions for Children 0-18 Years. She is published in peer-reviewed journals such as JAMA and Sleep. Dr. Medalie is regularly featured as a sleep expert in the media (e.g., New York Times, Dr. Oz, NPR).
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