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Customer Acquisition Playbook equips you with strategies to attract, engage, and convert ideal customers. This course covers tactics to build a strong pipeline, optimize touchpoints, and drive high-quality leads. You'll master persuasive messaging and key metrics to boost customer value. Unlock growth pathways tailored to your startup and position your brand for success!

This course is part of our 2026 Subscription Program.

key topics

EFFECTIVE STRATEGIES: Learn to identify, target, and attract high-value customers via proven techniques and channels

OPTIMIZATION OF DIGITAL TOUCHPOINT: Master skills to enhance customer interactions, and improve engagement and conversion rates

PERSUASIVE MESSAGING: Craft impactful, customer-centric messages that resonate and drive action

KEY METRICS FOR GROWTH: Using metrics for data-driven decisions that enhance customer value and sustainable growth

ON-DEMAND BEGINNING MAR. 1

LENGTH: ~4 Weeks

FORMAT: Self-paced

OFFICE HOURS: N/A

OFFERED: All year

PRICE
HAE Members $399

Non Members $499

Subscription Eligible

Does not include transaction fees. No refunds.

2026 Subscription
 

Who should TAKE THIS COURSE

EARLY-STAGE FOUNDERS

Why: Founders need effective strategies to attract and retain customers, ensuring sustainable growth and market traction.

GROWTH MARKETERS

Why: Marketers play a key role in driving customer acquisition through targeted campaigns, brand awareness, and lead generation.

sales & business development teams

Why: Sales and Biz Dev teams must understand how to convert leads into loyal customers and align acquisition efforts with business goals.

FEATURES

  • Take this course at your own pace. With year-round access, you can revisit resources anytime and apply strategies right when you need them.

  • A comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, case studies, and interactive group discussions. This immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.

  • You’ll gain exclusive access to a dedicated learning portal, where all course resources will be available. This extended access allows you to revisit key learnings and content and apply what you've learned at your own pace.

All subscription purchases are final and non-refundable; please review course details before buying.
To ensure the highest-quality experience, we reserve the right to adjust or substitute courses as needed.