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Building an Advisory Board gives founders a practical framework for assembling the right group of strategic advisors who can accelerate your growth, expand your network, sharpen your decision-making, and strengthen your credibility with customers and investors. This course breaks down how to choose the right advisors for your stage, set clear expectations, manage incentives and equity, and run an advisory structure that actually drives outcomes—not just conversations. You’ll leave with a clear picture of who you need, how to engage them, and how to translate their expertise into measurable traction for your venture.

This course is part of our 2026 Subscription Program.

key topics

IDENTIFYING THE RIGHT ADVISORS FOR YOUR STAGE
— Understand the types of advisors startups need—industry experts, operators, technologists, GTM leaders, and investors—and learn how to map your gaps to the right profiles.

STRUCTURING ADVISORY ROLES & EXPECTATIONS
— Learn how to define responsibilities, set engagement expectations, and create clarity around decision rights, time commitments, and boundaries.

COMPENSATION, EQUITY, AND INCENTIVE MODELS
— Explore simple, founder-friendly approaches to compensation, including equity guidelines, advisor agreements, vesting, and best practices for maintaining alignment.

RUNNING AN EFFECTIVE ADVISORY BOARD
—Develop a lightweight operating rhythm with agendas, quarterly sessions, accountability practices, and strategies to turn advisor guidance into real execution and results.

STARTS: Sep 15th

LENGTH: 4 Weeks

FORMAT: Self-paced + Live Office Hours

OFFICE HOURS: Tuesday 1 - 2 PM ET

OFFERED: Once a year

PRICE
HAE Members $399

Non Members $499

Subscription Eligible

Does not include transaction fees. No refunds.

2026 Subscription

Who should TAKE THIS COURSE

Founders & Founding Teams 

Why: To fill early capability gaps with advisors who provide practical guidance.

Founders preparing for traction/fundraising

Why: To bring on advisors who enhance credibility and support early traction.

Founders entering new industries & new CEOs

Why: To add experienced voices who expand your capabilities and help you navigate growth.

Features

  • A comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, case studies, and interactive group discussions. This immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.

  • This course emphasizes the power of peer learning through collaborative sessions. Engage fellow entrepreneurs, exchange insights, tackle challenges, and refine strategies in real time. Build a supportive network of like-minded professionals to help you succeed long after the program concludes.

  • This course features expert guest speakers who bring real-world experience and deep industry insights to the table. You’ll gain valuable perspectives on navigating challenges, seizing opportunities, and achieving success. These sessions provide a unique chance to ask questions and connect with leaders who have excelled in their fields.

  • You’ll gain exclusive access to a dedicated learning portal, where all course resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings and content and apply what you've learned at your own pace.

  • Our 60- and 180-day check-ins help you stay accountable, refine your strategy, and ensure your plan is turning into measurable traction.

All subscription purchases are final and non-refundable; please review course details before buying.
To ensure the highest-quality experience, we reserve the right to adjust or substitute courses as needed.