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B2B Sales Strategy gives founders and early revenue teams the practical, end-to-end playbook they need to build a high-quality pipeline, run a repeatable sales process, and close customers with confidence. Designed for the realities of modern B2B selling, this course equips you with the frameworks, scripts, tools, and tactics that help startups move from scattered outreach to a disciplined revenue engine.

Through practical examples and founder-tested methods, you’ll learn how to identify high-value prospects, sharpen your customer conversations, design a sales motion that scales, and use the right metrics and systems to drive consistent revenue growth.

This course is part of our 2026 Subscription Program.

key topics

BUILDING A HIGH-QUALITY B2B PIPELINE
— Identify your best-fit customer segments, craft targeted outreach, and structure a pipeline that converts and expands over time.

DESIGNING A REPEATABLE SALES PROCESS
— Build a structured funnel from discovery to close, using qualification frameworks and buyer-centric steps that reduce friction and increase win rates.

MASTERING CUSTOMER CONVERSATIONS & CLOSING TECHNIQUES
— Run exceptional discovery, deliver compelling demos, navigate objections, and turn buying signals into signed deals.

SCALING REVENUE THROUGH SYSTEMS, TOOLS & METRICS
— Implement CRM practices, automation, and performance dashboards to forecast reliably and support sustained, scalable growth

STARTS: TBD

LENGTH: 3 Weeks

FORMAT: Self-paced + Live Office Hours

OFFICE HOURS: TBD

OFFERED: Once a year

PRICE
HAE Members $399

Non Members $499

Subscription Eligible

Does not include transaction fees. No refunds.

2026 Subscription

Who should TAKE THIS COURSE

early stage & growth Founders who have raised 

Why: To build a repeatable sales engine that drives predictable revenue and accelerates traction.

Non Sales leaders & operators

Why: To gain the skills and structure needed to confidently lead sales and close deals without a traditional sales background.

Go-to-market & customer-facing leads

Why: To strengthen your sales acumen and execute a B2B motion that converts prospects into long-term customers.

Features

  • A comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, case studies, and interactive group discussions. This immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.

  • This course emphasizes the power of peer learning through collaborative sessions. Engage fellow entrepreneurs, exchange insights, tackle challenges, and refine strategies in real time. Build a supportive network of like-minded professionals to help you succeed long after the program concludes.

  • This course features expert guest speakers who bring real-world experience and deep industry insights to the table. You’ll gain valuable perspectives on navigating challenges, seizing opportunities, and achieving success. These sessions provide a unique chance to ask questions and connect with leaders who have excelled in their fields.

  • You’ll gain exclusive access to a dedicated learning portal, where all course resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings and content and apply what you've learned at your own pace.

  • Our 60- and 180-day check-ins help you stay accountable, refine your strategy, and ensure your plan is turning into measurable traction.

All subscription purchases are final and non-refundable; please review course details before buying.
To ensure the highest-quality experience, we reserve the right to adjust or substitute courses as needed.