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Build a Sales Engine That Actually Scales

Stop guessing your way to revenue. Start closing with consistency.

Most founders don’t have a sales problem — they have a system problem.

You’ve closed a few deals. Maybe through hustle, network, or timing.
But pipeline is inconsistent. Forecasting is unclear. And growth still depends on you.

That doesn’t scale.

B2B Sales Strategy is a 4-week, founder-focused program designed to help you build a repeatable, predictable revenue engine — so you can move from one-off wins to consistent growth.

Why This Matters Now

  • Buyers are harder to reach and slower to convert

  • Spray-and-pray outreach is no longer effective

  • Investors expect efficient, repeatable growth — not just top-line

  • Founder-led sales becomes a bottleneck faster than you think

If you don’t systematize sales now, growth will stall later.

key topics

BUILDING A HIGH-QUALITY B2B PIPELINE
— Identify your best-fit customer segments, craft targeted outreach, and structure a pipeline that converts and expands over time.

DESIGNING A REPEATABLE SALES PROCESS
— Build a structured funnel from discovery to close, using qualification frameworks and buyer-centric steps that reduce friction and increase win rates.

MASTERING CUSTOMER CONVERSATIONS & CLOSING TECHNIQUES
— Run exceptional discovery, deliver compelling demos, navigate objections, and turn buying signals into signed deals.

SCALING REVENUE THROUGH SYSTEMS, TOOLS & METRICS
— Implement CRM practices, automation, and performance dashboards to forecast reliably and support sustained, scalable growth

Featuring Guest Speaker: Kent Summers

Kent Summers is a seasoned entrepreneur and B2B sales expert who has founded and successfully exited three software startups over his career. He teaches the B2B Sales for Startups course at MIT, serves as a coach and visiting lecturer at Harvard Business School, and is now the CEO of Spinnaker Sales. With decades of hands-on experience scaling ventures and coaching founders, Kent brings practical insight to the art and science of startup sales, including in his book, Startup Sales Field Notes.

STARTS: Apr 22nd

LENGTH: 4 Weeks

FORMAT: Self-paced + Live Office Hours

OFFICE HOURS: Wednesday 1 - 2 PM ET

OFFERED: Once a year

PRICE
HAE Members $399

Non Members $499

Subscription Eligible

Does not include transaction fees. No refunds.

Enroll Now

Who should TAKE THIS COURSE

early stage & growth Founders who have raised 

Why: To build a repeatable sales engine that drives predictable revenue and accelerates traction.

Non Sales leaders & operators

Why: To gain the skills and structure needed to confidently lead sales and close deals without a traditional sales background.

Go-to-market & customer-facing leads

Why: To strengthen your sales acumen and execute a B2B motion that converts prospects into long-term customers.

Features

  • A comprehensive and engaging learning experience, combining pre-recorded sessions, expert presentations, case studies, and interactive group discussions. This immersive program equips you with the knowledge and confidence to navigate complex challenges and propel you toward success.

  • This course emphasizes the power of peer learning through collaborative sessions. Engage fellow entrepreneurs, exchange insights, tackle challenges, and refine strategies in real time. Build a supportive network of like-minded professionals to help you succeed long after the program concludes.

  • This course features expert guest speakers who bring real-world experience and deep industry insights to the table. You’ll gain valuable perspectives on navigating challenges, seizing opportunities, and achieving success. These sessions provide a unique chance to ask questions and connect with leaders who have excelled in their fields.

  • You’ll gain exclusive access to a dedicated learning portal, where all course resources will be available for 30 days after the program concludes. This extended access allows you to revisit key learnings and content and apply what you've learned at your own pace.

  • Our 60- and 180-day check-ins help you stay accountable, refine your strategy, and ensure your plan is turning into measurable traction.

All purchases are final and non-refundable; please review course details before buying.
To ensure the highest-quality experience, we reserve the right to adjust or substitute courses as needed.