AI Can Help You Write. It Can’t Give You a Point of View.
AI has made it easier to produce polished content.
Thought leadership still requires something original to say.
AI for Thought Leadership is an eight-week writing course for founders, executives, consultants and subject-matter experts who want to turn what they know into ideas worth publishing.
Use AI to uncover, test, organize and strengthen your thinking—without losing the experience, judgment and voice that make the work yours.
Bring your expertise. Leave with work worth publishing.
Presented in partnership with the Institute for Thought Leadership.
Your Strongest Ideas Deserve Development
You already have expertise.
This course helps you find the idea within it, sharpen what you want to say and turn it into work others can read, understand and use.
STARTS: October 14th
LENGTH: 8 Weeks
FORMAT: Self-paced + Live Office Hours
OFFICE HOURS: Weekly, up to 2 hours based on session.
OFFERED: Twice a year. Limited to 25 participants
PRICE
HAE Members $399
Non Members $524
Does not include transaction fees. No refunds.
More Content Is Not the Goal
AI can produce a well-written article in seconds. It can also produce content that sounds polished but says very little.
Effective thought leadership begins with an idea grounded in what you know, what you have observed and what you believe others are missing.
This is a working incubator. You will find the ideas within your experience, determine which ones matter to your audience, develop a clear point of view and turn one of those ideas into a substantive piece of writing.
You will learn where AI can strengthen the process—and where your own judgment must lead.
This is not a course about generating more posts.
It is a disciplined process for developing ideas worth reading.
From Expertise to Publication
01 — FIND THE IDEA
Discover what is distinctly yours.
Examine your experience, observations, questions and intellectual territory to identify ideas others cannot produce in quite the same way.
02 — FRAME THE POINT OF VIEW
Move beyond information to insight.
A topic identifies what you want to discuss. A point of view gives the audience a reason to pay attention.
03 — WRITE WITH AI
Use AI without losing your voice.
Use AI as a thinking partner, interviewer, research assistant, organizer and editor—while retaining ownership of the insight and argument.
04 — PUBLISH WITH PURPOSE
Put the idea into the world.
Complete a substantive article and develop a practical plan for sharing and extending your thinking.
Who should TAKE THIS COURSE
Aspiring Thought Leaders
Why: Refine your voice, craft impactful narratives, and position yourself as an authority in your field.
Entrepreneurs& Change-Makers
Why: Learn to craft compelling narratives that amplify your vision, establish your authority, and create lasting impact.
Subject Matter Experts & Leaders
Why: Learn to translate your expertise into accessible, impactful content while strengthening your leadership presence.
Write Throughout the Program
FOCUSED LESSONS
Complete guided lessons on idea development, point of view, AI collaboration, writing, editing and publication.
LIVE WRITING SESSIONS
Develop your work during facilitated sessions rather than waiting until the program ends to begin writing.
PEER INTERVIEWS
Use structured conversations to uncover stories, observations and ideas that may be difficult to recognize on your own.
STORY COACHING
Receive guidance from experienced coaches who help you clarify the idea, strengthen the argument and preserve your voice.
AI WORKFLOWS
Test practical ways to use AI during ideation, research, framing, drafting, revision and repurposing.
FEEDBACK AND REVISION
Share developing work with peers and coaches, then revise it into a stronger and more credible final piece.
[ENROLL NOW]
instructor
Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership. Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas. As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries. Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs. Her book, Write Like a Thought Leader, was published in 2022 and is available in bookstores and from online booksellers. Rhea’s next book, “Leadership for Small Firms: How to use AI to punch above your weight” will be available in late 2025 to mid 2026
In partnership with the Institute for Thought Leadership.
