This hands-on writing course gives entrepreneurs, consultants, and business leaders the tools to rapidly accelerate their thought leadership using AI.
Participants will learn to co-create articles with large language models, build and visualize personal IP, and frame compelling ideas for their audiences. The program includes small-group work, real-time writing and coaching.
What’s New
This updated 8-week course goes all-in on AI and offers a radically different learning experience compared to previous versions. Rather than merely introducing AI tools, participants will build real, publishable thought leadership through structured exercises, peer interviews, and guided AI use. The content focuses squarely on modern writing workflows and tools that enable faster and better output.
Limited to 25 participants.
key topics
FINDING YOUR VOICE & DEFINING YOUR NICHE: Explore what makes your perspective unique and identify the key themes that position you as a thought leader in your industry
CRAFTING COMPELLING NARRATIVES: Learn storytelling techniques to create engaging and impactful content that resonates with your audience and drives your message home.
STRATEGIC CONTENT PLANNING & AMPLIFICATION: Develop a content strategy that aligns with your goals, from ideation to execution, and discover tools to expand your reach and visibility.
PUBLISHING & BUILDING AUTHORITY: Gain insights into pitching to publications, and leveraging your content to establish credibility and influence in your field.
STARTS: April 15th
LENGTH: 8 Weeks
FORMAT: Self-paced + Live Office Hours
OFFICE HOURS: Wednesday Time varies from 1 to 2 hours base on session. 1:00-2:30PM ET
Two Wednesdays from 11:30am-2:30pm ET for Story Bootcamp
OFFERED: Once a year
PRICE
HarvardAE Members $399
Non Members $524
Does not include transaction fees. No refunds.
Who should TAKE THIS COURSE
Aspiring Thought Leaders
Why: Refine your voice, craft impactful narratives, and position yourself as an authority in your field.
Entrepreneurs& Change-Makers
Why: Learn to craft compelling narratives that amplify your vision, establish your authority, and create lasting impact.
Subject Matter Experts & Leaders
Why: Learn to translate your expertise into accessible, impactful content while strengthening your leadership presence.
FEATURES
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Learn from accomplished thought leaders and writing professionals who share their insights on crafting powerful messages.
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Participate in interactive workshops to create articles with personalized feedback from peers and coaches to refine your message.
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Renowned speakers in the Thought Leadership world.
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Get tailored advice from coaches and peers to sharpen your writing and effectively convey your ideas.
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Build a roadmap to align your content with your personal brand, professional goals, and target audience.
instructor
Rhea Wessel is an American writer and thought-leadership strategist who helps people grow their business by creating and publishing thought leadership. Offering fractional thought-leadership services, she and her team advise and train on ideation, messaging, AI writing and how to find and articulate your best ideas. As a journalist, she wrote thousands of stories on hundreds of topics and was published in outlets like the New York Times, Wall Street Journal and BBC. As a writer for companies, she has penned and edited thousands more stories across 30 industries. Rhea founded and leads The Institute for Thought Leadership, a B2B training and consulting company that helps clients take their ideas to scale with thought-leadership publishing, research and programs. Her book, Write Like a Thought Leader, was published in 2022 and is available in bookstores and from online booksellers. Rhea’s next book, “Thought Leadership for Small Firms: How to use AI to punch above your weight” will be available in late 2025.