By invitation only.
For those interested in more information regarding the requirements of this course, please email Stephanie @info@harvardae.org.
Time is in ET.
Use AI to Boost Your Thought Leadership is designed for those who have previously participated in our Thought-leadership Writing Incubator program (TLWI).
During this three hour workshop, we’ll review concepts previously learned, such as The Story Framing System. And, you’ll watch a live edit of one participant’s article. Additionally, we’ll do brainstorming, including freewriting, chartifying, mindmapping, getting interviewed, and list-making.
Course Benefits:
Refresh your thought-leadership writing skills
Experiment with AI for generating unique and original thought-leadership articles
Meet fellow TWLI participants and work with experienced journalists and AI experts to understand what generative AI is and how it can quickly improve your thought-leadership writing.
To ensure a productive learning experience, please note the following requirements:
1. Attendance in Fall ’22, Winter ’23, or Fall ‘23 Thought-leadership Writing Incubator
2. Participation in our pre-requisite webinar: AI for Marketing Copywriting
3. Availability to stay for the entire workshop from 11 AM to 2 PM ET, on Saturday, Nov 11, 2023
4. Draft Writing Material: Bring a draft article, speech, or opinion piece that you are currently working on. This will serve as the basis for our experimentation and discussions during the course. If you are part of the ongoing writing incubator, ensure that the draft you bring is NOT related to any articles you are currently writing within the incubator. You may choose previously published pieces for experimentation. This is to align with our agreement not to use AI on articles created within the current incubator.
5. Access to ChatGPT: Make certain you have access to either ChatGPT 3.4 (free ) or 4.0 (paid ). This is essential for the practical exercises and AI-powered discussions throughout the course.
6. Commitment to a constructive learning environment and exploration of how AI can support thought-leadership writing.
Rhea Wessel is a writer and founder of The Institute for Thought Leadership. A former finance and tech journalist, she is now focused on training subject-matter experts in the language of story, as well as ideation and messaging for companies. As a journalist, she wrote for the Wall Street Journal, The New York Times and CFA Magazine. More recently in her work for companies, Rhea has written and edited thousands of stories about more than 30 industries. She has worked for companies such as Accenture, Roland Berger, Allianz Global Investors, BASF and Siemens. Rhea is a graduate of Columbia University. Her book, “Write Like a Thought Leader,” was published in 2022.
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