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Why Small Firms Have a Big Edge in Competing on Thought Leadership
You need the resources of big firms like McKinsey, Bain, BCG or Accenture to compete on thought leadership, right? Wrong. Small and micro enterprises, while they certainly need an adequate budget, don’t require big-company resources to get the global spotlight on their expertise.
As part of our Thought Leadership Writing Incubator led by Rhea Wessel, join us for an engaging conversation with Bob Buday, the author of the award-winning 2022 book “Competing on Thought Leadership”.
Bob has helped a number of small firms (e.g., CEO to CEO, Quantum Performance, Bridge Arrow, and VallotKarp) become famous for their expertise. In our session, he will explain the advantages of small firms competing on thought leadership:
Depth of insights (from focusing on a narrow topic)
Speed (from operating without internal interference)
Client affinity (which means numerous clients are willing to serve as case studies), and,
Motivation (from being ignored for too long)
RSVP *
HarvardAE Members $10
Non Members $20
*Please note: RSVP is not needed for our Thought Leadership Writing Incubator Winter ‘24 cohort
All sales are final.
About Bob Buday
Bob Buday, a thought leadership pioneer since the late 1980s, founded Buday Thought Leadership Partners LLC with a team boasting decades of B2B expertise. His award-winning book, "Competing on Thought Leadership," solidifies his standing as a respected figure in the field. Bob's influence extends to prestigious publications and bestselling books, showcasing his commitment to thought leadership.
With foundational experience at CSC Index and co-founding Bloom Group, Bob's career has evolved to advising clients on strategy, content development, and audience engagement. A teacher and presenter, he conducts online courses and co-launched the first thought leadership conference in 2016.
Bob's diverse background, from business journalism to consultancy, underscores his enduring impact on thought leadership.
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