A Harvard i-Lab incubated startup: Best Reviews -- is an up and coming competitor to Consumer Reports.
As an HBS student, Momchil Filev when he learned that unhappy consumers return over $40 billion in durable goods. That was his lightbulb moment.
Reviews are helpful, but was there a better way? Momchil's idea was to connect product experts to prospective buyers. Along with other fellow Harvard students (and co-founders), Best Reviews found it's way to the i-Lab. What started out as an idea is now a platform with over three million monthly active users and a product testing laboratory.
FYI: They're also hiring!